In B2B, your company’s main role is to satisfy your professional needs. However, sometimes you also have to empower your clients in order to be successful. Represent them on their behalf, and give them the tools to network and express themselves. ...
Customer education is never easy. This is especially true when clients come from a trade as venerable as horse breeding. Changing age-old misconceptions is an arduous task, but one must act for the benefit of all. Cargill’s sub-brand Nutrena had...
In today’s marketing Content is King. However, a wise man once said: “No King rules forever, my son.” This stands true as more and more people experience Content Shock in their lives. But what is Content Shock, really? Does it apply to the B2B...
What is Brand Journalism? Well, the term was coined in 2004, but the definition is still debated. Despite this, it had become an important factor of corporate communications. As Pullizzi wrote in 2012 – „all brands, in order to attract and retain customers,...
The COVID-19 pandemic shook the foundations of how, where and when people work. Thankfully offline events are possible again, but there is still a need to move offline communications online. Today, in this almost-post-pandemic world, people expect to...
Recent Comments