Social Media Content An important practical consideration in social media management is that PR professionals do not need to produce all of the content. Many organisations are discovering and taking advantage of the collaborative culture of social media and...
Internal Video Communication As previous Public Relations Portugal online publications have highlighted, digital media has the capability to include interactive features. These are rich media contents, such as infographics, videos, animations, voice recordings...
Monitoring and analysis A good ‘rule of thumb’ in social media is to start by listening. Listening in social media can be done by individually subscribing to and visiting various sites, or by using a specialist social media monitoring application or service....
Adapting to social media Communication in social media requires some additional skills and adaptations in style. Because social media is interactive, it requires a personal and engaging mode of writing instead of a didactic, authoritative approach. Large...
Use of digital and social media Public Relations uses digital and social media in many types and formats, but we can sum up some of the most typical. These — in addition to being the most prominent — have also proved to be the most effective. Here are some...
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