Shaping the Future

Shaping the Future

  The dynamics of management, marketing and public relations often exists as a mix of all three. In today’s uncertainty of businesses and changing work practices, no profession can stay homogeneous.   This was one of the underlying subjects of the 2021 QSP...
How Public Relations and Sales Come Together

How Public Relations and Sales Come Together

  The Public Relations activity in Portugal emerged around the 50s, sponsored mainly by multinational companies.    Associated with a marketing aspect that appears as a bridge between the various audiences and with the goal of creating a good image of an...
Five Tips for Creating a Public Relations Plan

Five Tips for Creating a Public Relations Plan

  When a company or organization is entering a new market, or when it is launching new services or products, it needs to have a Public Relations Plan in place.   In other words, have a plan or be prepared to fail. Because raising awareness is one of the most...
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