The cement industry can be characterized by low growth, high asset requirements, and unpredictable demand. But with an amazing marketing and communications team, that can create a well-structured corporate brand strategy, even a cement company can become a worldwide...
Focus on brand positioning to have a clear vision, values, and communication strengthens a companys’ market power. Communication activities, which have an impact on the customer relationship path, are a starting point in a strategy that showcases an emotional story....
Just one idea can make the world function much easier and much faster, moreover make the business recognizable, outstanding, and successful. FedEx is a worldwide-known, delivery company that started with 14 small jets and within just three decades expanded into 560...
It is easy to understand that there are different types of attention. However, the most common categorisation of it is not 100% accurate for advertising. For effective brand communication, we need to take a look at the different shapes of attention. Attention...
Saying how the COVID-19 pandemic changed ‘X and Y’ is becoming a cliché nowadays, but it is the truth. People’s everyday lives, work places, and also, how audiences consume news changed drastically. The Ozone Project is a publisher alliance in the UK,...
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