Brand Activation is the art of bringing brands to life and encouraging positive interaction between them and their audience. It also serves to consolidate a positive impression of a particular brand in the minds of the consumers and the public. It’s goal is to embody...
What is Brand Journalism? Well, the term was coined in 2004, but the definition is still debated. Despite this, it had become an important factor of corporate communications. As Pullizzi wrote in 2012 – „all brands, in order to attract and retain customers,...
The power of public relations and journalists working together is a force to be reckoned with. Take the case of Honeywell, a Fortune 100 company operating in the aerospace industry. However, they were not recognised in the in-flight Wi-Fi market. So they have...
The coronavirus pandemic forced the whole world into lockdown, greatly affecting how companies operate. Smaller businesses were unprepared and in desperate need of guidance. In this scenario it is the responsibility of B2B service providers to step up to the...
Internal Video Communication As previous Public Relations Portugal online publications have highlighted, digital media has the capability to include interactive features. These are rich media contents, such as infographics, videos, animations, voice recordings...
Understanding Public Relations is mandatory, not only for PR professionals, but for other organisational decision makers as well. If we want to improve our reputation or run any communication campaign, we have to understand the underlying principles. Even when...
Although the term ‘public relations‘ has been in use for a little more than a century, when do you consider that ‘public relations’ started as a practice? The development of Public Relations begun much earlier than many think. Was it at the beginning of...
International Public Relations came to be as Western European economies started to revive in the 1950s and 1960s. These countries, recovering from World War II, became the target for American corporations. This expansion gave birth to global public relations...
It appears that, in a large number of companies, there is an absence of an organized and transversal Communication structure. They only think about communication in the concepts of sales and marketing support. It is a solely operational Communication process,...
Today, companies are required, today and in the future, to be able to globally address the communication process. Post pandemic communication has to demonstrate coherence, cadence and continuity at every opportunity. They must have a strategic approach,...