Besides the facilitation of the professionals daily routine AI can also be responsible for helping industries, companies, organisations, and brands in their decision-making processes, improving dynamics, and increasing financial returns. For this reason, investment in...
Understanding Public Relations is mandatory, not only for PR professionals, but for other organisational decision makers as well. If we want to improve our reputation or run any communication campaign, we have to understand the underlying principles. Even when we...
Although the term ‘public relations‘ has been in use for a little more than a century, when do you consider that ‘public relations’ started as a practice? The development of Public Relations begun much earlier than many think. Was it at the beginning of the twentieth...
International Public Relations came to be as Western European economies started to revive in the 1950s and 1960s. These countries, recovering from World War II, became the target for American corporations. This expansion gave birth to global public relations agencies,...
It appears that, in a large number of companies, there is an absence of an organized and transversal Communication structure. They only think about communication in the concepts of sales and marketing support. It is a solely operational Communication process, one that...
Today, companies are required, today and in the future, to be able to globally address the communication process. Post pandemic communication has to demonstrate coherence, cadence and continuity at every opportunity. They must have a strategic approach, which includes...
When a company or organization is entering a new market, or when it is launching new services or products, it needs to have a Public Relations Plan in place. In other words, have a plan or be prepared to fail. Because raising awareness is one of the most difficult...