What is an omnichannel strategy and how do you apply it?

What is an omnichannel strategy and how do you apply it?

What is an omnichannel strategy?   An omnichannel strategy is a communication method that uses different channels to offer products or services so that customers can be reached more easily. This method includes online and offline touchpoints, such as, for...

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International Women’s Day Interview – SayU Consulting

International Women’s Day Interview – SayU Consulting

  Marta Gonçalves, SayU Consulting's Managing Partner, was interview by StartUp Terminal, on ocasion of the 2023 International Women's Day.   ST: Please tell us about you. Marta: I attended the Escola Superior de Comunicação Social, in Lisbon, earning a...

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The power of Public Relations

The power of Public Relations

Most people only have a vague understanding of what Public Relations mean, or is, and even fewer understand what Public Relations agencies and firms do. What is involved, what benefits and advantages does it offer to companies and what is its real impact? What is the...

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How to Earn Social Proof

How to Earn Social Proof

Companies have to learn how to earn Social Proof. Social Proof is the (sub-)conscientious feeling that our decision is socially correct, that if we follow the majority we cannot go wrong.   Think about restaurants, have you ever chosen the one with no guests?...

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Data Privacy Matters Less

Data Privacy Matters Less

A lot has changed in the last decade.   Most things went through a Digital Transformation, sharing much of our information and habits with data researchers. Data Privacy issues are real, but as the years pass, it seems that consumer attitudes are softening....

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Memes for Brand Communication

Memes for Brand Communication

Memes became an ubiquitous part of internet culture.   Especially for newer generations, it basically became a second language. This leads us to the question: can companies use Memes for Brand Communication? The answer is yes!   Famous biologist Richard...

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What is Content Shock?

What is Content Shock?

In today’s marketing Content is King. However, a wise man once said: "No King rules forever, my son."   This stands true as more and more people experience Content Shock in their lives. But what is Content Shock, really? Does it apply to the B2B market?  ...

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Move Offline Communications Online

Move Offline Communications Online

The COVID-19 pandemic shook the foundations of how, where and when people work.   Thankfully offline events are possible again, but there is still a need to move offline communications online.   Today, in this almost-post-pandemic world, people expect to...

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Public Relations and Management

Public Relations and Management

Is there a connection between Public Relations and Management?    If we study Peter Drucker’s ideas on Management, we can can clearly see a system of shared goals and principles.   Peter Drucker is “the founding father of the study of management.” His works...

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