Understand the New Generation of B2B Buyers

Understand the New Generation of B2B Buyers

Times change. Not only millennials are becoming decision makers at companies, but Gen Z is slowly creeping up to them, and is starting to represent themselves in said companies. This means that Public Relations, Marketing and Communications needs to adapt to a new...

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The Evolution of New Public Relations

The Evolution of New Public Relations

  With the evolution of technology, Public Relations professionals had to evolve in the way they work to adapt to the new challenges emerging the field.   This is not something that is special, and present only in the field of Communications. The Digital...

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From Traditional Public Relations to New PR 2.0

From Traditional Public Relations to New PR 2.0

  Surviving in the digital age is not a simple task for brands and organizations.   This conjuncture is characterized by a vast array of new gadgets and the predominance of social media platforms. Technology brought great changes in terms of communication....

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The Change in Public Relations

The Change in Public Relations

  As modern life in general changed with the evolution of digital technology, there was also a change in Public Relations. Today, professionals in the field practice an activity that is completely different from what it was just a few years ago.   They have...

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