The Evolution of Marketing in Organizations

The Evolution of Marketing in Organizations

As an organization grows, the marketing departments should grow with it. This creates an evolution in marketing inside organizations from a limited and restricted role to a fully integrated role inside a firm. Even though marketing is one of the key factors of success...

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The New and Old in the “New” Media

The New and Old in the “New” Media

One of the most significant change in media is that there was a shift in control. It moved from the total control of a few corporations or governments engaged in broadcasting centrally produced content, to an open, publicly accessible media.   One in which anyone...

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PR Cheapens and Accelerates the News

PR Cheapens and Accelerates the News

There are a number of ways in which Public Relations (PR) may help journalism and journalists in their work.   Namely by speeding up the news and reducing its costs, by distributing reliable information.   First off all, PR provides information, statistics...

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Robotic Influence in Media and PR

Robotic Influence in Media and PR

Still in an early phase, but there is an emergence of automation, robotic influence. Software and technology supports, and sometimes replaces, the need for human workers.   The latter stands true in the process of media content generation. In addition to the...

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Mediatisation and Media Logic

Mediatisation and Media Logic

Throughout the years, PR and media industries have become closely intertwined.   At first glance this might seem as a power struggle. However in reality, it is more of a free-flowing circuit of interaction and influence. This is a big part of media logic.  ...

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Balance of Power

Balance of Power

As the power of PR grows, there are constant debates around concepts such as information benefit, agenda-setting and framing.   It seems like power is shifting away from journalists towards public relations practitioners.   The speculation on the changing...

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PR and the Media: Setting and Framing the Agenda

PR and the Media: Setting and Framing the Agenda

By setting and/or framing the agenda, PR professionals have to ability shift the public's attention.   Not only that, but they can also use these strategies to entrench various topics into the public conscientiousness. In some regard this is how successful public...

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PR and the Media: Different Goals, Different Strategies

PR and the Media: Different Goals, Different Strategies

Public Relations subsidised information and news became an indirect benefit for the influential, political, and policy-making elite.   As they often rely on information provided by the media in their decision-making. But the information benefit of PR also helps...

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PR and the Media: The Information Benefit

PR and the Media: The Information Benefit

Public Relations (PR) has a close relationship with journalism, and more widely, the media.   With PR, organisations and institutions are integral sources of information for journalists. This process of sharing information is what we call 'information benefit'....

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Understanding Public Relations

Understanding Public Relations

Understanding Public Relations is mandatory, not only for PR professionals, but for other organisational decision makers as well.   If we want to improve our reputation or run any communication campaign, we have to understand the underlying principles. Even when...

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