The art of creating content has become incredibly important in the field of marketing. Businesses are realizing more and more how owned media platforms, such websites, blogs, and social media channels, can enthrall audiences and spur company expansion. This article...
Today, companies are required, today and in the future, to be able to globally address the communication process. Post pandemic communication has to demonstrate coherence, cadence and continuity at every opportunity. They must have a strategic approach,...
The last year has shown that companies are highly resilient. They managed to adapt quickly in the face of the COVID-19 pandemic. When they came to the right conclusion when they had to do something different in order to survive. But did they know how to...
The World Health Organization (WHO) classified the spread of COVID-19 as a pandemic in March 2020. This event highlighted that we currently live in a VUCA(H) world. The acronym consists of those traits that best characterize our new reality: Volatility,...
The future of business starts at the frontline. And the frontline poses diverse challenges. Content and purpose can overcome these challenges. Those brands brands with a purpose grow two times faster than others. Therefore the challenge, and the purpose...
The challenges of the Public Relations Industry, were among the topics discussed at the QSP Summit this month. One of the most important topic was the fact that work has changed. People are basically relearning to do their jobs. Another important...
The dynamics of management, marketing and public relations often exists as a mix of all three. In today’s uncertainty of businesses and changing work practices, no profession can stay homogeneous. This was one of the underlying subjects of the 2021 QSP...
The importance of public relations as a social and organizational function is justified by the need for organizations to establish relationships – or exchanges – with others. It does not matter if they are other organizations, other groups or other individuals....
The Public Relations activity in Portugal emerged around the 50s, sponsored mainly by multinational companies. Associated with a marketing aspect that appears as a bridge between the various audiences and with the goal of creating a good image of an...
When a company or organization is entering a new market, or when it is launching new services or products, it needs to have a Public Relations Plan in place. In other words, have a plan or be prepared to fail. Because raising awareness is one of the most...