SEO for Instagram consists of applying best practices to ensure that a particular profile and posts are easily found by users. However, with growing competition, standing out from all the other accounts can be a challenge. Well, SEO for Instagram aims to...
Throughout the years, PR and media industries have become closely intertwined. At first glance this might seem as a power struggle. However in reality, it is more of a free-flowing circuit of interaction and influence. This is a big part of media logic. ...
As the power of PR grows, there are constant debates around concepts such as information benefit, agenda-setting and framing. It seems like power is shifting away from journalists towards public relations practitioners. The speculation on the changing...
By setting and/or framing the agenda, PR professionals have to ability shift the public's attention. Not only that, but they can also use these strategies to entrench various topics into the public conscientiousness. In some regard this is how successful public...
Public Relations subsidised information and news became an indirect benefit for the influential, political, and policy-making elite. As they often rely on information provided by the media in their decision-making. But the information benefit of PR also helps...
Public Relations (PR) has a close relationship with journalism, and more widely, the media. With PR, organisations and institutions are integral sources of information for journalists. This process of sharing information is what we call 'information benefit'....
Understanding Public Relations is mandatory, not only for PR professionals, but for other organisational decision makers as well. If we want to improve our reputation or run any communication campaign, we have to understand the underlying principles. Even when...
Although the term ‘public relations‘ has been in use for a little more than a century, when do you consider that ‘public relations’ started as a practice? The development of Public Relations begun much earlier than many think. Was it at the beginning of...
International Public Relations came to be as Western European economies started to revive in the 1950s and 1960s. These countries, recovering from World War II, became the target for American corporations. This expansion gave birth to global public relations...
The impact of the pandemic, and its multiple consequences posed many challenges. This forced management to think differently. This goal of adaptation and redefinition is associated with Digital Transformation. New forms of Communication are not only tools for...