What is an omnichannel strategy? An omnichannel strategy is a communication method that uses different channels to offer products or services so that customers can be reached more easily. This method includes online and offline touchpoints, such as, for...
Public Relations (PR) are an important aspect of Communication, providing a positive perspective on the company from the audience. If there is a negative perspective, the public will avoid using the products or services. The different types of public relations...
Marta Gonçalves, SayU Consulting’s Managing Partner, was interview by StartUp Terminal, on ocasion of the 2023 International Women’s Day. ST: Please tell us about you. Marta: I attended the Escola Superior de Comunicação Social, in Lisbon,...
Why is colour important to marketing, to the right message you want to send, and to what you want to portray? Don’t we all have a certain feeling with different colours? For example, yellow gives you a feeling of happiness, or blue may make you calm. Every...
A positive customer experience is what every business wants. It is the impression users have during all aspects of the journey. An experience that should always be pleasant and memorable. The way people interact with a brand or organization has completely...
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