Client segmentation helps firms become more effective and more efficient. The importance of client segmentation The client segmentation of buyers into groups is a powerful marketing concept that has improved the profit of many businesses. However, it is...
Leaders of firms should develop a process that enables them to take stock of their target market regularly. This process should include a regular assessment of their businesses, the market environment, and their competitive position. Why market understanding...
A successful strategy needs to be based on extensive analysis of the firm´s market, it encompasses client segmentation, brand and competitive strategies, and capabilities. The leadership of every firm must develop a strategy rooted in the realities of the...
The professional services industry is one of the largest and most diverse of modern economies. Profile of the professional services industry. The professional services industry is one of the largest and most diverse of modern economies. No matter, if they are B2B or...
Before we start talking about a B2B communication strategy, first lets take a look at what it is and its differences with B2C: The difference between B2B and B2C B2B stands for business to business and refers to the interactions and communications...
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