Despite the ‘self-correcting adhocracy’ of social media through the work of vigilant peers, there are still, and there always will be, major concerns in relation to the spread of misinformation. Breaches of privacy and security; attacks by trolls and...
Web evolution When companies analyse, develop, and use social media, they have to take some factors into account that are instrumental in these processes. Digital Audiences First of all, the ‘digital divide’ is very much real. It is the lack of access to...
Social media potential Business, industry and government have embraced digital and social media. A recent survey estimated that almost 9 in 10 companies (83%) use at least one form of social media. Also, most of them use online video conferencing (60%), social...
Media Policies In an organisation, various departments manage and interact with Social Media. These include the marketing, PR or corporate communication, and sometimes the IT divisions. The latter is there because some organisations still ban social media at...
Engagement has become a buzzword in marketing and in public relations. Often, low-level interactivity metrics such as click-throughs, views, ‘likes’, ‘follows’, retweets, ‘shares’ and downloads are seen as indicators of engagement. However, social media offers...
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