The Five Keys of B2B Communication: Cooperation in Business

The Five Keys of B2B Communication: Cooperation in Business

The final stage of business relationships is cooperation, which everyone should strive for.   It is the amalgamation of shared goals, values and actions, in an environment where both parties understand that doing good for the other benefits themselves as well....
Empower Your Clients

Empower Your Clients

In B2B, your company’s main role is to satisfy your professional needs.   However, sometimes you also have to empower your clients in order to be successful. Represent them on their behalf, and give them the tools to network and express themselves.    ...
Customer Education

Customer Education

Customer education is never easy.   This is especially true when clients come from a trade as venerable as horse breeding. Changing age-old misconceptions is an arduous task, but one must act for the benefit of all.   Cargill’s sub-brand Nutrena had...
What is Content Shock?

What is Content Shock?

In today’s marketing Content is King. However, a wise man once said: “No King rules forever, my son.”   This stands true as more and more people experience Content Shock in their lives. But what is Content Shock, really? Does it apply to the B2B...
What Is Brand Journalism?

What Is Brand Journalism?

What is Brand Journalism? Well, the term was coined in 2004, but the definition is still debated. Despite this, it had become an important factor of corporate communications.   As Pullizzi wrote in 2012 – „all brands, in order to attract and retain customers,...
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