Understanding Public Relations is mandatory, not only for PR professionals, but for other organisational decision makers as well. If we want to improve our reputation or run any communication campaign, we have to understand the underlying principles. Even when...
Although the term ‘public relations‘ has been in use for a little more than a century, when do you consider that ‘public relations’ started as a practice? The development of Public Relations begun much earlier than many think. Was it at the beginning of...
International Public Relations came to be as Western European economies started to revive in the 1950s and 1960s. These countries, recovering from World War II, became the target for American corporations. This expansion gave birth to global public relations...
The impact of the pandemic, and its multiple consequences posed many challenges. This forced management to think differently. This goal of adaptation and redefinition is associated with Digital Transformation. New forms of Communication are not only tools for...
The Portuguese economy is unique. It is going through a positive transformation. However, there are still some structural challenges that need correction. For example, some aspects of education, training and productivity. Nonetheless, Portugal is transforming the...
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