As the power of PR grows, there are constant debates around concepts such as information benefit, agenda-setting and framing. It seems like power is shifting away from journalists towards public relations practitioners. The speculation on the changing...
By setting and/or framing the agenda, PR professionals have to ability shift the public’s attention. Not only that, but they can also use these strategies to entrench various topics into the public conscientiousness. In some regard this is how successful...
Public Relations subsidised information and news became an indirect benefit for the influential, political, and policy-making elite. As they often rely on information provided by the media in their decision-making. But the information benefit of PR also helps...
Public Relations (PR) has a close relationship with journalism, and more widely, the media. With PR, organisations and institutions are integral sources of information for journalists. This process of sharing information is what we call ‘information...
Understanding Public Relations is mandatory, not only for PR professionals, but for other organisational decision makers as well. If we want to improve our reputation or run any communication campaign, we have to understand the underlying principles. Even when...
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