Everything you must know about creating and implementing a successful integrated strategic communication plan for your organization in 9 easy steps for you to follow. Inconsistencies in your approaches, messages, and target audience can undermine any...
In the sports sector, public relations (PR) is essential for acquiring and managing sponsorship and endorsement relationships. PR specialists act as middlemen, fostering connections between sporting groups, athletes, and corporate sponsors. In this...
ESG: Sustainable Business Practice; Environmental, Social, and Governance (ESG) factors have become more important in the business and investing worlds as society becomes more aware of the need for sustainable practices and social responsability . This essay will help...
In a remarkable display of global collaboration, the Eurafrican Forum's second day witnessed a convergence of diverse perspectives from distinguished guests worldwide. Public Relations Portugal had the privilege to be a part of this enriching event,...
In today's digital age, managing a community has become more important than ever. Public relations (PR) professionals who are tasked with managing and engaging with their communities, are relying on technology to facilitate the task. Community management tools...
It is getting harder and harder to get people's attention. People have become almost completely desensitized to advertising in the traditional sense. As a result, advertising has been used in a different way. Advertisers started putting their message in places...
Storytelling is a part of human communication. It has been used in the past to communicate knowledge, history, and culture. But what makes a story good? Why are some stories remembered while others are not? We will discuss the hero’s journey technique. This...
Why is colour important to marketing, to the right message you want to send, and to what you want to portray? Don’t we all have a certain feeling with different colours? For example, yellow gives you a feeling of happiness, or blue may make you calm. Every...
Clarity is the cornerstone of B2B communications, and it has two separate, but still connected meanings. Companies need to understand and practice both, in order to achieve Clarity in Business. In the age of Social Media companies can understandably feel...
Trust in Business has never been more important. The unpredictably volatile nature of the recent years made it much more necessary to have trust in our partners. Companies need to be reassured that their associates will be by their side even when things go...