ESG marketing: building trust through content

ESG marketing: building trust through content

    An effective ESG content marketing approach is essential for businesses looking to showcase their commitment to sustainability, social responsibility, and ethical governance. A strong ESG content strategy not only builds trust but also strengthens brand...

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Lidl’s IMC case study

    In today’s highly fragmented media landscape, brands need more than just traditional advertising to make an impact. An IMC case study, such as Lidl’s #LidlSurprises, perfectly demonstrates how the power of Integrated Marketing Communications (IMC) can...

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Creative PR and AI

Creative PR and AI

    AI is changing the way public relations creative PR professionals generate ideas, design campaigns, and engage with audiences. While artificial intelligence cannot replace human intuition and emotional intelligence, it can significantly improve creative...

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The risks of AI in PR

The risks of AI in PR

    Artificial intelligence offers powerful tools for data analysis, task automation and message personalization. However, the risks of AI in PR should not be underestimated, and professionals must remain vigilant to avoid potential pitfalls   The main...

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