Communicating globally: an integrated marketing approach

Communicating globally: an integrated marketing approach

  In today’s interconnected world, communicating across borders is not just a challenge, it’s a necessity. Integrated Marketing Communication (IMC) provides a strategic framework for building stronger, more consistent, global brands through aligned,...

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IMC: the shift to a customer-driven marketplace

IMC: the shift to a customer-driven marketplace

  As global markets grow more complex and consumer expectations continue to rise, businesses are being forced to rethink not only how they operate, but how they communicate, especially in today's costumer-driven market. The evolution from a manufacturer-led...

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The changing landscape of global marketing communications

The changing landscape of global marketing communications

    This article is the fourth in our series on Integrated Marketing Communications (IMC) and global marketing communications, drawing on insights from Integrated Marketing Communications: A Global Brand-Driven Approach by Philip J. Kitchen and Marwa E....

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What risks does AI pose to the Public Relations Industry?

What risks does AI pose to the Public Relations Industry?

    Artificial intelligence offers powerful tools for data analysis, task automation and message personalization. However, the risks of AI in PR should not be underestimated, and professionals must remain vigilant to avoid potential pitfalls   The main...

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