What are the new challenges (and opportunities) for SMBs in Portugal? SMBs play a pivotal role in Portugal’s economy. However, the evolving economic and geopolitical landscape presents challenges and opportunities for businesses seeking to expand...
Most people only have a vague understanding of what Public Relations mean, or is, and even fewer understand what Public Relations agencies and firms do. What is involved, what benefits and advantages does it offer to companies and what is its real impact? What is the...
Psychology is an everyday principle. The principle is usually used in relationships and communication, but it can also be used to improve marketing. Due to the constant overload of messaging today, the concentration of people can lose within a short period of...
Clarity is the cornerstone of B2B communications, and it has two separate, but still connected meanings. Companies need to understand and practice both, in order to achieve Clarity in Business. In the age of Social Media companies can understandably feel...
Trust in Business has never been more important. The unpredictably volatile nature of the recent years made it much more necessary to have trust in our partners. Companies need to be reassured that their associates will be by their side even when things go...
Speaking plainly, Credibility in Business is our ability to make others trust us based on face value. It is one of the keys of B2B communications, and one of the major factors in earning new clients. We should never judge a book by its cover. However...
Making our voices be heard can be difficult. Especially if we are a company that has to communicate complex ideas and nurture multiple business relationships. For us to be effective, we must know the five keys of B2B Communications. Communicating as a B2B...
Companies have to learn how to earn Social Proof. Social Proof is the (sub-)conscientious feeling that our decision is socially correct, that if we follow the majority we cannot go wrong. Think about restaurants, have you ever chosen the one with no guests?...
The pandemic driven food delivery market boom was beneficial for delivery companies, but restaurants held up worse. A food delivery platform took the opportunity to tell their stories, while introducing their own technology to a new market, proving that Public...
Amongst many interesting results, Nielsen’s 2022 Annual Global Marketing report showed us that companies increasingly need to build brand awareness to stay relevant. In recent years the consumer market went through a radical change. People got used to shopping...