Owned media and content development are now essential tools for firms looking to interact with their target consumers in the modern digital landscape. The term "owned media" describes the platforms and channels that a business owns, including websites, blogs,...
Engagement has become a buzzword in marketing and in public relations. Often, low-level interactivity metrics such as click-throughs, views, ‘likes’, ‘follows’, retweets, ‘shares’ and downloads are seen as indicators of engagement. However, social media offers...
There are a series of fundamental characteristics of social media that are not new in the history of media, and certainly not in the history of human communication. But during thanks to the rise of social media they gained new relevance. Old...
One of the most significant change in media is that there was a shift in control. It moved from the total control of a few corporations or governments engaged in broadcasting centrally produced content, to an open, publicly accessible media. One in which anyone...
There are a number of ways in which Public Relations (PR) may help journalism and journalists in their work. Namely by speeding up the news and reducing its costs, by distributing reliable information. First off all, PR provides information, statistics...
Still in an early phase, but there is an emergence of automation, robotic influence. Software and technology supports, and sometimes replaces, the need for human workers. The latter stands true in the process of media content generation. In addition to the...
Throughout the years, PR and media industries have become closely intertwined. At first glance this might seem as a power struggle. However in reality, it is more of a free-flowing circuit of interaction and influence. This is a big part of media logic. ...
As the power of PR grows, there are constant debates around concepts such as information benefit, agenda-setting and framing. It seems like power is shifting away from journalists towards public relations practitioners. The speculation on the changing...
By setting and/or framing the agenda, PR professionals have to ability shift the public's attention. Not only that, but they can also use these strategies to entrench various topics into the public conscientiousness. In some regard this is how successful public...
Public Relations subsidised information and news became an indirect benefit for the influential, political, and policy-making elite. As they often rely on information provided by the media in their decision-making. But the information benefit of PR also helps...