SEO and AI, together or separately?

SEO and AI, together or separately?

  In recent years, the SEO community has been alarmed by what artificial intelligence (AI) could mean for traditional SEO tactics as we know them.   Although AI is transforming the SEO landscape, its influence does not mean the end of website optimization....

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How Public Relations Helps Companies and People

How Public Relations Helps Companies and People

The coronavirus pandemic forced the whole world into lockdown, greatly affecting how companies operate.   Smaller businesses were unprepared and in desperate need of guidance. In this scenario it is the responsibility of B2B service providers to step up to the...

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Information Availability and Ethics

Information Availability and Ethics

Big Data and Ethics   It is essential for PR professionals to understand the impact of Big Data and ethics on communication practices. The evolution of the web's structure is rapidly accelerating, which makes the process even more challenging. Metadata and...

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Crowd Wisdom and Evaluation

Crowd Wisdom and Evaluation

Crowd Wisdom and Evaluation   The information availability and the reciprocity of social media is leading to a phenomenon called ‘wisdom of the crowd’. The following cases are stand out examples of crowd wisdom and its evaluation.   Crowd Wisdom In the early...

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Curating, Researching and Evaluating Social Media

Curating, Researching and Evaluating Social Media

Social Media Content An important practical consideration in social media management is that PR professionals do not need to produce all of the content. Many organisations are discovering and taking advantage of the collaborative culture of social media and...

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Video Has the Power

Video Has the Power

Internal Video Communication   As previous Public Relations Portugal online publications have highlighted, digital media has the capability to include interactive features. These are rich media contents, such as infographics, videos, animations, voice recordings...

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Constant Monitoring and Analysis

Constant Monitoring and Analysis

Monitoring and analysis   A good ‘rule of thumb’ in social media is to start by listening. Listening in social media can be done by individually subscribing to and visiting various sites, or by using a specialist social media monitoring application or service....

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Adapting to Social Media

Adapting to Social Media

Adapting to social media   Communication in social media requires some additional skills and adaptations in style. Because social media is interactive, it requires a personal and engaging mode of writing instead of a didactic, authoritative approach. Large...

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Digital and Social Media Put to Use

Digital and Social Media Put to Use

Use of digital and social media   Public Relations uses digital and social media in many types and formats, but we can sum up some of the most typical. These — in addition to being the most prominent — have also proved to be the most effective. Here are some...

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An Opportunity for Reciprocity

An Opportunity for Reciprocity

Opportunity for reciprocity   Today, we are witnessing the greatest evolution in the history of PR. New forms of digital media are developing, and PR professionals have the opportunity to cultivate practices that take advantage of social media, as well as digital...

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