Account-Based Marketing (ABM) cannot thrive unless it is closely aligned with a company's overarching business goals and strategies. The most successful ABM programs function as integrated growth initiatives, driven by leadership teams, and...
Owned media, which consists of platforms and channels that corporations own, is crucial to the production of content. It acts as the cornerstone of an effective content marketing strategy, enabling businesses to produce, publish, and share beneficial material...
The art of creating content has become incredibly important in the field of marketing. Businesses are realizing more and more how owned media platforms, such websites, blogs, and social media channels, can enthrall audiences and spur company expansion. This article...
The role of B2B companies in society, specifically exporters, is unique. The present poses new challenges in terms of relationships, customer management and B2B partnerships. As well as in how organisations can contribute in helping society. The business fabric...
Tata Steel´s rise from a steel manufacturer to a global branding leader mirror a journey of relentless innovation and strategic adaptation. Company Background Tata Steel is one of the most successful companies in India. In 2001 and 2005 it was ranked the...
Curious about journey of Lenovo from dominating the domestic market to becoming a recognized global brand? Let's uncover the strategic path that led to its remarkable rise in the tech industry. Building a Global Brand Lenovo is an international technology...
Exemplifying the power of brand communication in achieving and maintaining leadership positions. Spin-off as a strategy towards authentic and well-operative Lanxess company. Spin-off Communication “Our credo is impact in place of image. At Lanxess, we...
Effective communication strategies are serving not only as advantageous tools but as essential drivers of growth, bolstering customer relations and ensuring a competitive edge in the global marketplace. Siemens is one of the oldest and largest worldwide...
IBM is in the top 5 most valuable brands in the world. The company had its hard times and was very close to bankruptcy, but somehow managed to prevent it and even came back to business better and stronger. IBM is a company with a long history. Incorporated in...
The cement industry can be characterized by low growth, high asset requirements, and unpredictable demand. But with an amazing marketing and communications team, that can create a well-structured corporate brand strategy, even a cement company can become a worldwide...