Understanding the costumer perspective In today’s rapidly evolving business landscape, companies must prioritize understanding the customer perspective to remain competitive. With advancements in artificial intelligence (AI), economic uncertainty, and...
Under the constant threat of volatile ecological and social problems, the value of transparency regarding how companies operate is increasing. There are expectations about clarity, ethical practices and responsibility that organisations have to fulfil. A Brand...
Since the early 2000s social media has become a significant means of communication between brands and their audience. These days, through social media, the latest information about services and products is shared. To increase engagement and keep customers informed of...
What is Ideation? Ideation is a crucial component of design thinking. It’s the third phase during the process of design thinking. This is the stage where new ideas and solutions are generated. Facilitating a truly productive ideation session isn’t easy. The...
Public Relations (PR) and Marketing are two important strategies. Companies use both to promote their products or services and connect with their customers. Although Public Relations and Marketing have similarities in tactics they both focus on achieving different...
What is Design Thinking? Design thinking is an iterative process to prototype and test something. This can be a challenge, assumptions, to redefine problems, create innovative solutions or understand users. Use for design thinking the five phases to tackle problems...
Owned media and content development are now essential tools for firms looking to interact with their target consumers in the modern digital landscape. The term "owned media" describes the platforms and channels that a business owns, including websites, blogs, and...
In today's digital age, managing a community has become more important than ever. Public Relations (PR) professionals who are tasked with managing and engaging with their communities, are relying on technology to facilitate the task. Community management tools...
Sports public relations (PR) is a vibrant and powerful industry that is crucial to increasing media exposure for athletes, teams, and sports organizations. The sports sector may attract fans' attention, improve brand awareness, and provide worthwhile media coverage...
Community management plays a crucial role in driving consumer fidelization for businesses. In order to create a strong and long-lasting relationship with customers, companies need to understand the importance of building a strong community around their brand. This is...