In recent years, the SEO community has been alarmed by what artificial intelligence (AI) could mean for traditional SEO tactics as we know them. Although AI is transforming the SEO landscape, its influence does not mean the end of website optimization....
Psychology is an everyday principle. The principle is usually used in relationships and communication, but it can also be used to improve marketing. Due to the constant overload of messaging today, the concentration of people can lose within a short period of...
The pandemic driven food delivery market boom was beneficial for delivery companies, but restaurants held up worse. A food delivery platform took the opportunity to tell their stories, while introducing their own technology to a new market, proving that Public...
Case studies and whitepapers have become a norm in the field of Public Relations and Marketing. They are a great way to share and demonstrate a company’s knowledge. For this reason, it is advisable for organisations in other industries to adapt them in their...
Being a B2B communications agency, we at Public Relations Portugal have to have a close relationship with our clients. This means that we have to keep ourselves to a professional code of conduct and meet expectations about expert communication that are the...
Fake News, Disinformation – words that unfortunately became parts of our everyday lives. In the face of inescapable information bombardment, and increasing social unrest companies must fight disinformation. In today’s world less and less things stay constant...
In B2B, your company’s main role is to satisfy your professional needs. However, sometimes you also have to empower your clients in order to be successful. Represent them on their behalf, and give them the tools to network and express themselves. ...
Having data is good, but we need to have insight on how to use it. The same goes for having a strong licence to our name. Acquiring the exclusive rights to use the Guinness brand led to no success for Linden Food Group, because they lacked the necessary...
Crowd Wisdom and Evaluation The information availability and the reciprocity of social media is leading to a phenomenon called ‘wisdom of the crowd’. The following cases are stand out examples of crowd wisdom and its evaluation. Crowd Wisdom In the early...
Use of digital and social media Public Relations uses digital and social media in many types and formats, but we can sum up some of the most typical. These — in addition to being the most prominent — have also proved to be the most effective. Here are some...