In the world of SEO, the maxim ‘it depends’ has become a mantra. Search engine optimization is a complex and ever-changing field, requiring adaptability, which doesn't mean that there aren't solid principles and tactics to guide the strategies defined. In this...
Case studies and whitepapers have become a norm in the field of Public Relations and Marketing. They are a great way to share and demonstrate a company’s knowledge. For this reason, it is advisable for organisations in other industries to adapt them in their...
Being a B2B communications agency, we at Public Relations Portugal have to have a close relationship with our clients. This means that we have to keep ourselves to a professional code of conduct and meet expectations about expert communication that are the...
Fake News, Disinformation – words that unfortunately became parts of our everyday lives. In the face of inescapable information bombardment, and increasing social unrest companies must fight disinformation. In today’s world less and less things stay constant...
In B2B, your company’s main role is to satisfy your professional needs. However, sometimes you also have to empower your clients in order to be successful. Represent them on their behalf, and give them the tools to network and express themselves. ...
Having data is good, but we need to have insight on how to use it. The same goes for having a strong licence to our name. Acquiring the exclusive rights to use the Guinness brand led to no success for Linden Food Group, because they lacked the necessary...
Crowd Wisdom and Evaluation The information availability and the reciprocity of social media is leading to a phenomenon called ‘wisdom of the crowd’. The following cases are stand out examples of crowd wisdom and its evaluation. Crowd Wisdom In the early...
Use of digital and social media Public Relations uses digital and social media in many types and formats, but we can sum up some of the most typical. These — in addition to being the most prominent — have also proved to be the most effective. Here are some...
Media Policies In an organisation, various departments manage and interact with Social Media. These include the marketing, PR or corporate communication, and sometimes the IT divisions. The latter is there because some organisations still ban social media at...
Engagement has become a buzzword in marketing and in public relations. Often, low-level interactivity metrics such as click-throughs, views, ‘likes’, ‘follows’, retweets, ‘shares’ and downloads are seen as indicators of engagement. However, social media offers...