Since the early 2000s social media has become a significant means of communication between brands and their audience. These days, through social media, the latest information about services and products is shared. To increase engagement and keep customers informed of...
The Challenges for the Public Relations Industry
The challenges of the Public Relations Industry, were among the topics discussed at the QSP Summit this month. One of the most important topic was the fact that work has changed. People are basically relearning to do their jobs. Another important...
Shaping the Future
The dynamics of management, marketing and public relations often exists as a mix of all three. In today’s uncertainty of businesses and changing work practices, no profession can stay homogeneous. This was one of the underlying subjects of the 2021 QSP...
How Public Relations and Sales Come Together
The Public Relations activity in Portugal emerged around the 50s, sponsored mainly by multinational companies. Associated with a marketing aspect that appears as a bridge between the various audiences and with the goal of creating a good image of an...
The Influence of Social Media on Public Relations
We already know the influence of social media and how important it is these days. Whether we are sharing a photo, chatting with a friend or even looking for new job opportunities. Unveiling a new paradigm of contact, Social Media is “cool”. In addition...
Marketing, Advertising, Public Relations and Journalism
There are four major communication areas: marketing, public relations, advertising, and journalism. Companies need to have a strategy for effective brand exposure. Marketing is a tool to understand the market and to reach target audiences in a coherent...
The Difference Between Public Relations vs. Advertising
It is time to clear up the confusion around the ever going debate called 'Public Relations vs Advertising'. PR professionals are responsible for a brand’s image, reputation and business results. Advertising is an aspect of the Public Relations strategy. ...