Public Relations (PR) and Marketing are two important strategies. Companies use both to promote their products or services and connect with their customers. Although Public Relations and Marketing have similarities in tactics they both focus on achieving different...
It is hard to imagine that public relations can influence the government. However, when we talk about thought leadership, influencing government policies is the greatest achievement. Especially when a regional business from Cambridge does it, in spite of the pressure...
Big Data and Ethics It is essential for PR professionals to understand the impact of Big Data and ethics on communication practices. The evolution of the web's structure is rapidly accelerating, which makes the process even more challenging. Metadata and Artificial...
Opportunity for reciprocity Today, we are witnessing the greatest evolution in the history of PR. New forms of digital media are developing, and PR professionals have the opportunity to cultivate practices that take advantage of social media, as well as digital...
Despite the ‘self-correcting adhocracy' of social media through the work of vigilant peers, there are still, and there always will be, major concerns in relation to the spread of misinformation. Breaches of privacy and security; attacks by trolls and hacktivists; and...
Web evolution When companies analyse, develop, and use social media, they have to take some factors into account that are instrumental in these processes. Digital Audiences First of all, the ‘digital divide’ is very much real. It is the lack of access to information...
By setting and/or framing the agenda, PR professionals have to ability shift the public's attention. Not only that, but they can also use these strategies to entrench various topics into the public conscientiousness. In some regard this is how successful public...
Public Relations subsidised information and news became an indirect benefit for the influential, political, and policy-making elite. As they often rely on information provided by the media in their decision-making. But the information benefit of PR also helps...
Public Relations (PR) has a close relationship with journalism, and more widely, the media. With PR, organisations and institutions are integral sources of information for journalists. This process of sharing information is what we call 'information benefit'....
The role of B2B companies in society, specifically exporters, is unique. The present present poses new challenges in terms of relationship and customer management. As well as in how organisations can contribute in helping society. The business fabric of the future...