Understanding the costumer perspective In today’s rapidly evolving business landscape, companies must prioritize understanding the customer perspective to remain competitive. With advancements in artificial intelligence (AI), economic uncertainty, and...
To get the most out of these functionalities and potential, it is essential to know how to use AI tools to their full potential. This way, you can fulfil the goal of using artificial intelligence as an aid to successful work. A premise that is especially...
The Marketing, Communications and Public Relations sector has the capacity to grow, adapt and invest. In a constantly changing business environment, it is adopting new technologies, skills and creating conditions to improve well-being, diversity, equality and...
The reputations of sportsmen and sports teams are significantly shaped and improved through public relations (PR). It entails handling potential problems as they develop, cultivating a positive reputation, and managing public opinion. In this article, we...
Responsible Investing and Creating Change; The investment landscape has changed in favor of responsible investing as environmental, social, and governance (ESG) factors have grown in significance. This article explores the relationship between ESG and social...
In the world of business-to-business (B2B) relationships, community management plays a crucial role in building brand recognition, driving customer engagement, and fostering thought leadership. Unlike in business-to-consumer (B2C) relationships, the customer...
Your alarm rings, still sleeping for a while. After snoozing the alarm several times, you open your phone. Two missed calls, 11 new e-mails, 3 Facebook messages, and a notification on Instagram. While eating breakfast, you try to answer some messages and emails...
Guerrilla marketing is a way of advertising by using the element of surprise. Advertising involves communication with the target audience. Because of the element of surprise, this type of advertising can be particularly effective in increasing awareness. ...
Neuromarketing is used to inform decisions in advertising, product development, pricing, design, and other areas. Neuromarketing is a combination of market research, social psychology, and neuroscience. With the help of scientific methods, body movements and...
In today's world, we are constantly exposed to information, choices, and decisions. Deciding what to buy, whom to trust, and what actions to take can be overwhelming. This is where social proof comes in. It is a psychological phenomenon in which people look to the...