Technical Communication in B2B

Technical Communication in B2B

With some over-exaggeration Technical Communication is everything in B2B.   It is the cornerstone of professional communication between companies. The problems caused by its absence are magnified in a Business to Business setting.   In the B2C sector...

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The Potential Benefits of B2B Networks

The Potential Benefits of B2B Networks

As humans we like to belong somewhere.   Community gives us safety and comfort, for this reason it is natural for consumers to gather in dedicated groups. Companies can do the same, and enjoy the benefits of B2B networks.   The following is based on a study...

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Companies Must Fight Disinformation

Companies Must Fight Disinformation

Fake News, Disinformation – words that unfortunately became parts of our everyday lives. In the face of inescapable information bombardment, and increasing social unrest companies must fight disinformation.   In today’s world less and less things stay constant...

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Public Relations and Influencers

Public Relations and Influencers

Convincing tradespeople with high standards, about something novel is difficult.   In these scenarios public relations and influencers have to work together to educate these groups in an authentic way.   Get the attention of blue-collar working men is...

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Memes for Brand Communication

Memes for Brand Communication

Memes became an ubiquitous part of internet culture.   Especially for newer generations, it basically became a second language. This leads us to the question: can companies use Memes for Brand Communication? The answer is yes!   Famous biologist Richard...

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The Five Keys of B2B Communication: Cooperation in Business

The Five Keys of B2B Communication: Cooperation in Business

The final stage of business relationships is cooperation, which everyone should strive for.   It is the amalgamation of shared goals, values and actions, in an environment where both parties understand that doing good for the other benefits themselves as well....

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Empower Your Clients

Empower Your Clients

In B2B, your company’s main role is to satisfy your professional needs.   However, sometimes you also have to empower your clients in order to be successful. Represent them on their behalf, and give them the tools to network and express themselves.    ...

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Customer Education

Customer Education

Customer education is never easy.   This is especially true when clients come from a trade as venerable as horse breeding. Changing age-old misconceptions is an arduous task, but one must act for the benefit of all.   Cargill’s sub-brand Nutrena had...

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What is Content Shock?

What is Content Shock?

In today’s marketing Content is King. However, a wise man once said: "No King rules forever, my son."   This stands true as more and more people experience Content Shock in their lives. But what is Content Shock, really? Does it apply to the B2B market?  ...

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